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China Registration Process

Last Updated 7 days ago

China has a specific pre-registration process, that needs to be done prior to being able to execute messages towards their end customers.

Pricing and plans can be discussed with your account managers prior to initiating the registration process

Country	China
Pre Registration	Yes
Registration Type	Template Whitelisting
Charges	No charges
ETA (Working Days)	6 – 8 days
Alphabetic Sender ID	No
Numeric Sender ID	Yes
Long Code Support	Yes
Short Code Support	NA
Unicode SMS Support	Yes
Character Set	-
2 Way SMS Support	No
Number Portability	No
Noc Format	-
DLR Format	SMSC DLR
Sender ID Type	Numeric Only
Doc required for registration	Only Templates needs to be Whitelisted – Sample Message content to be provided.
Comments	Sender and Content Registration required
Message restrictions	Mobile operators in China are actively blocking and filtering numerous keywords. Adult, religious and especially political contents are strictly prohibited and will be blocked. Here are some known filtered keywords/categories: No restriction applies to notification or OTP (one-time password) traffic. Message content may be modified with signatures ( e.g 【Signature】) appended at the front or end of the message to ensure delivery. Promotional/marketing related messages are also under heavy screening by local operators. Any promotional/marketing related messages towards China will have to go through the pre-registration procedures and is subjected to approval. Keywords: Falung Gong, SB, Tienanmen Square Categories of: Gambling, Adult content, Property, Education, Immigration, Financing, Loans, Beauty care, Cosmetic surgery, Healthcare, Alcohol, Politics, Fraud

Comments

China OTP route does not require sender ID registration, but content registration is mandatory.

Guidelines for Content registration

- The templates can have variables only < 6-digits. The variables such as Name, Amount, Date, Ref. ID, Account no. etc. which usually with more than 6 digits, including space cannot be registered. Any template(s) containing variables with more than 6 digits/characters will be rejected by the operator.

- Message should be the same as registered template, with same variable digit and no additional characters.

- Message should be triggered by numeric senderID only (). Alpha senderID is not supported.

- Prefix of the brand name before the SMS content is mandatory.

Ex: [ABCD] Dear customer, your otp is < >. Valid for < > minutes. ABCD Bank.

Additionally, to get the registration done, brand would need to share the below details too

- Business license of the entity

- SPOC from the local unit

- Name, Photograph, POI

- Letter of Authority issued to the individual by the entity

PFA the LOA format. The same needs to be filled and shared with Provisioning team along with the templates (as per above compliance).

NOTE: If the business nature of the brand owner is related to financial services, which is highly regulated in China and the business license issued by China is required.

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